Interaction Design WikiGraphic Design Basics

GRAPHIC DESIGN LAB — 2018 — 1st Semester

Jürgen Späth &

Rebecca Morganti-Pfaffhauser — Visual Programming: Luke Franzke

FLTR: Tanner Janina, Jennifer Duarte, Chen - Szakacs  — 2017

The maximum effect of a poster is a striking verbal and visual reduction to the essentials. "Like something unexpected and surprising, as a kind of optical incident ..." ... "The poster must enter the emotional sphere ... like a burglar through the window, with a crowbar in his hand ..." A.M. Cassandre

Slimy pit tea – its playtime!
An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, typically using all the original letters exactly once. For example, the word anagram can be rearranged into nag a ram, or the word binary into brainy.The original word or phrase is known as the subject of the anagram. Any word or phrase that exactly reproduces the letters in another order is an anagram. Someone who creates anagrams may be called an "anagrammatist", and the goal of a serious or skilled anagrammatist is to produce anagrams that reflect or comment on their subject. Wikipedia

By chance, we select only one term from a dictionary. This term we supplement with two other self-selected words, generate anagrams and find the right juxtaposition. By rearranging the basic design elements (e.g., word, point, line, from,), the context changes and we provoke new products, new moving posters. The play with the coincidence and the process generates new compositions during our work. We work analog and digital.

Material to bring to the Kick-Off
dictionary, laptop, scissors, cutter, metal ruler, pencil, Edding fat to narrow, too thin, thick brush, thin brush ,USB stick, cutting pad, research material, adhesive tapes, line, Duct tape, thread, adhesive tapes, glue: Rubber Cement, sample papers,  magazines / notebooks, newspapers, stencils, Letraset, stickers, colored pencils, pastel pencils, pair of compasses, triangle ruler, cardboard, rubber, Bostich, Postit ..

Expected Products
A  — 7 x Poster A3, 3 x A1,
XL (1260mmx 891mm) or
XXL (2100mm x 1485mm) optional
optional: AR (artiviveapp)
color: Black & white

B — Moving Poster programmed with processing

C — Documentation Format: PDF

Fonts for use as a base:
Helvetica, Favorit oder Swiss
GT Super, Century Schoolbook MT

Working form
The poster can be designed and programmed in a team (max 2 persons). The exercises do each student individually.

Learning goals

Learning goals:

— playful learning
— learning by doing
— with simple methods and technics producing
     a variety of material
     only with letters in different fonts
— get to know and understand basic rules in                 composition

— capture the influence of word and image
— work processively and in the format
— talk about your own work
— work alone and in team
— learning from each other

Criterion of the evaluation
— motivation
variety / combinations
expressiveness and formal aesthetics
Presentations
interaction Anagram/Design/movingposter
expressiveness and formal aesthetics
message


Books
— Geschichte des Plakates Histoire de l‘affiche History of the poster,  Josef und Shizuko Müller-Brockmann
— Generative Gestaltung entwerfen, programmieren, visualisieren, Hartmut Bohnacker, Benedikt Gross, Jul
— Postercollection, Lars Müller Publishers (verschiedene Ausgaben)
— Tissi & Odermatt, Swiss Posters, Waserverlag Zürich
— Tissi & Odermatt, Grafic Design, Waserverlag Zürich
— H. Knuchel/J. Nänni «BLUE. YELLOW. RED» colour anagrams 1991, Lars Müller
— Typo China mit einem Essay von Eva Lüdi Kong, Museum für Gestaltung Zürich, Plakatsammlung
— Posters by members of the Alliance Graphique Internationale (AGI) 1960 - 1985 ed. by Rudolph de Hara
— Plakat polski 1970-1978 [introduction: Zdzisław Schubert]
— Breaking the rules posters from the turbulent 1980s in Switzerland Plakate der bewegten 1980er Jahre
— Armin Hofmann mit einem Essay von Steven Heller, Museum für Gestaltung Zürich, Plakatsammlung
— Handmade mit einem Essay von Claude Lichtenstein, Museum für Gestaltung Zürich, Plakatsammlung
— Ralph Schraivogel mit einem Essay von Robert Massin, Museum für Gestaltung Zürich, Plakatsammlung
— Schwarz und Weiss mit einem Essay von Lars Müller Black and white with an essay by Lars Müller
— Visuelle Wahrnehmung = Visual perception, Jürg Nänni, Sulgen, Niggli
— Poemotion 3 Takahiro Kurashima, Lars Müller Publishers
— Optical Illusions and the visual arts, Ronald G. Carraher, Jacqueline B. Thurston
— Das Bild als Schein der Wirklichkeit, Herbert Schober, Ingo Rentschler, Moos Verlag Münschen 
— See waw, Hans Knuchel, Jürg Nänni, Lars Müller Publishers

Links
— Anagramm-Generator de: http://www.nlp.de/cgi-bin/anagrams/wordplay.cgi
— Anagramm-Generator eng: http://www.wordplays.com/anagrammer
— https://www.grillitype.com/typeface/gt-super
— https://www.abcdinamo.com/front
— https://www.linotype.com/de/1549538/egyptienne-f-schriftfamilie.html
— https://lineto.com/
— https://www.milieugrotesque.com/
— blelb ist ein Labor für Gestaltung zwischen Kunst und Technik:
http://www.blelb.ch/
— Space type Generator:
https://editor.p5js.org/full/ryzpqAjKm
— chanching Fonts
https://www.standardabweichung.de/design/projekte/html5/design-font-chemical-munich
Graphic Classics / Some Inspirations:
please google:
— Armin Hofmann 
— Moholy Nagy Typography
— Wolfgang Weingart Typography
— Emil Ruder
— Koichi Sato
— Max Bill
— Ralph Schaivogel
Graphic Now / Some Inspirations:
http://dia.tv/nike-basketball/
http://www.studiofeixen.ch/
http://www.therodina.com/ecstatic-trap/
http://a-g-i.org/
http://www.johnsonkingston.ch/index.php?/do-make
http://erichbrechbuhl.ch/
http://yaherd.tumblr.com/
http://hubertus-design.ch/
http://www.ludovic-balland.com/en/poster/0/poster.html
http://www.vier5.de/10/info.html
https://www.google.ch/search?q=na+kim&espv=2&biw=
1393&bih=775&source=lnms&tbm=isch&sa=
X&ved=0ahUKEwiwxK2aztfPAhXEsxQKHetIBwQQ_
AUIBigB
£
http://www.ok-rm.co.uk/cat/selected
WHICH WALLS
https://intern.zhdk.ch/?wandgestaltung
https://intern.zhdk.ch/fileadmin/data_subsites/data_serviceportal/FM-Downloads/Gestaltung_von_Waenden__Reglement_und_Anhaenge.pdf
KLEISTERN
https://www.youtube.com/watch?v=hLr-8vETkvI
A MOVING POSTER COLLECTION
http://www.themovingposter.com/
ARTIVIVE APP
https://artivive.com/
Inspiration films ;) (concerning the theme play and coincidence )
Adriano Celentano:
https://www.youtube.com/watch?v=G96luhHhxnI
https://www.youtube.com/watch?v=-VsmF9m_Nt8
Fischli Weiss, Der Lauf der Dinge:
https://www.youtube.com/watch?v=L_HWDQxcngE
Michelangelo Antonioni, Professione Reporter, Final Scene :
https://www.youtube.com/watch?v=pvbqy8FZq8Y




Typo & Icons

Exercise 01.1

Explore 3 luxury brands or premium brands that have a strong and clear visual identity. These brands can come from fashion, automotive, watches, jewelery, cosmetics etc.

Example brands

Fashion: Hermes, Chanel, Louis Vuitton etc. Automotive: Ferrari, Maserati, Aston Martin etc. Watches: Patek Philippe, Rolex, IWC etc. Alcoholic beverages: Richard Hennessy, Chateau Lafite Rothschild, Dom Perignon etc.


Exercise 01.2

Create a Moodboard with the essential, visual parameters of each of the 3 brands, from which the look & feel of the brand is readable.

Moodboard content

01 word mark, figurative mark or word/figurative mark

02 primary colours and secondary colours of the corporate design

03 fonts of corporate design

04 corporate design elements

05 materiality of the products

06 design language of the products

07 images

08 etc.

Moodboard media

All media are welcome


Exercise 01.3

Find the used fonts and name them.

Example tools

www.myfonts.com/WhatTheFont

www.identifont.com

Result

font, font style and application area


Exercise 02.1

Explore for the following terms pictograms and / or icons.

Terms

01 hotel

02 dinner / meal

03 coffee

04 nightlife

05 shopping

06 entertainment

07 recreation

08 visitor attraction / sight

09 map

Number of pictogram / icon

at least 5 to each term

Books

https://www.amazon.de/Icons-Entwicklung-Design-visueller-Symbole/dp/3830714432

https://www.amazon.de/Zeichensysteme-visuellen-Kommunikation-Architekten-Organisatoren/dp/3433026505/ref=sr_1_8?s=books&ie=UTF8&qid=1543562985&sr=1-8&keywords=otl+aicher

https://www.amazon.de/Die-Welt-Zeichen-Kommunikation-Communication/dp/3899860861/ref=sr_1_5?s=books&ie=UTF8&qid=1543563041&sr=1-5&keywords=martin+krampen

https://www.amazon.de/Piktogramme-Icons-Pflicht-oder-Kür/dp/3874396495/ref=sr_1_2?s=books&ie=UTF8&qid=1543563119&sr=1-2&keywords=piktogramm+icons


Exercise 02.2

Select a brand from exercise 01.1. For this brand, develop two different icon families for the terms in exercise 02.1.

Phase 01

First create analog sketches of the terms.

Phase 02

After phase 01, convert two icon families digitally.

Tools phase 01

Paper, pen

Tools phase 02

Illustrator

Example pictogram family

https://www.iconfinder.com/iconsets/aiga-symbol-signs


Exercise 03.0

Your selected brand knows your customers and their needs very precisely. For this reason, they are developing a city guide app to accompany their customers when traveling with tips and services. It is important to notice the brand, but not by the frequent placing of the logo, but by applying the visual parameters such as fonts, colors, elements etc.

Exercise 03.1

The introduction to the City Guide goes through the inspiration of several cities in word and image through which the user can swip. Two further screen situations are intended to encourage the user to browse through the individual City Guides and to refer
to the website.

Image material
Find pictures of the different cities in order to put them in the background. Consider, if possible, the language of the brand.

Text

Screen 01: NEXT GUIDE LONDON DISCOVER THE CITY GUIDE

Screen 02: IT´S 9PM CAPE TOWN THE PERFECT TIME TO SAVOUR DELICIOUS DISHES AT THE GREEN HOUSE. DISCOVER THE CITY GUIDE

Screen 03: NOW IN SYDNEY TROPFEST INTERNATIONAL SHOWCASE FOR SHORT FILMS DISCOVER THE CITY GUIDE

Screen 04: MEXICO CITY 150 MUSEUMS CAN BE EXPLORED HERE DISCOVER THE CITY GUIDE

Screen 05: FEEL LIKE TRAVELLING? BROWSE THE CITY GUIDES

Screen 06: THE WORLD OF ...... VISIT THE WEBSITE OF ......

City guides

Here you can find all the city guides that offer your brand.

+

Here you can find additional information.

Exercise 03.2

Start screen of a selected city. On the screen is the name of the city and the main menu. With the arrow you come back on the start screen.

Arrow: Develop an arrow that returns the user a hierarchy level.

Exercise 03.3

Display the content in a list with icons. Extend or modify your icons from exercise 02.1

Circle: The circles are placeholders for icons.

Schedule

Week 1Tuesday 14.11Wednesday 14.11Thursday 15.11Friday 16.11
Morning

Sound & Video

Graphic Design Lab

09.00 Kick-Off 4K14 
— Anagramm it 
— Lab 
RMP– 4.K14

Graphic Design Lab

Independent study
— Matrix exercises 
— Lab 
RMP – Atelier IAD

Sound & Video
Afternoon

Sound & Video

14.00 — Illustrator crash course
— Independent Study / Idea sketch
— optional Mentoring
— presentations 
RMP – 4.K14

13:30 — Mentoring JS & RMPSound & Video
Week 2Tuesday 20.11.Wednesday 21.11.Thursday 22.11.Friday 23.11.
MorningProduction Week
Independent Study 
Production Week
Independent Study 
Production Week
Independent Study  
Production Week
Independent Study  
AfternoonProduction Week
Independent Study  
Production Week
Independent Study  
Production Week
Independent Study   
Production Week
Independent Study  
Week 3Tuesday 27.11.Wednesday 28.11.Thursday 29.11.Friday 30.11.
Morning

Sound & Video

Graphic Design Lab

08:30–11:00 — Mentoring LF & JS & RMP

Graphic Design Lab

09.00–13:00 Independent Study

Typo & Icons

09.00 — 12.00 Kick-Off

JS – 4.K14

Typo & Icons

13.00 — 17.00

Independent Study

Afternoon

Sound & Video

13:00 — Programming basic with LF13:30–17:15 optional mentoring

/Week 4Tuesday 4.12.Wednesday 5.12.Thursday 6.12.Friday 7.12.
Morning

Graphic Design Lab

08:30-11.30 Mentoring: JS & RMP

Graphic Design Lab

9.00-12.00 — optional Mentoring RMP

Graphic Design Lab

09.00 4K14 — Students Presentation
2 min. per Studentoptional Mentoring RMP

Typo & Icons

09.00 — 12.00 Mentoring

JS – 4.K14

Deliverables: Exercise 01.1 – 02.2

Afternoon

Sound & Video

13:00 — Programming basic with LFoptional Mentoring RMP

Typo & Icons

13.00 — 17.00

Independent Study

Week 5Tuesday 11.12.Wednesday 12.12.Thursday 13.12.Friday 14.12.
Morning

Graphic Design Lab

08:30–12:30 Mentoring RMP
— state pf project
— favourite A3's

Graphic Design Lab

08:30–11:30 — Mentoring JS & RMP
— state pf project
— favourite A3's

Typo & Icons

09.00 — 12.00 Mentoring

JS – 4.K14

Graphic Design Lab

09.00 4K14
Input Artivive App 
& Indesign (fakultative) RMP

Afternoon13.00 — Independent Study
optional Mentoring RMP
13:00 — Programming basic with LF

Typo & Icons

13.00 — 17.00

Independent study

13:30 — 17:00
optional Mentorings / Wall planning RMP

moving Poster, Documentation A4

Week 6Tuesday 18.12.Wednesday 19.12.Thursday 20.12.Friday 21.12.
Morning

Graphic Design Lab

09.00 — handing out 11 A3 print and 3 A1 prints per Person (Black and White) for the Wall  — pasting the wall

Graphic Design Lab

09.30-11:30 — final Presentation
Project Room IAD
moving Posters LF & JS & RMP

Typo & Icons

09.00 — 12.00 Mentoring

JS – 4.K14

Typo & Icons

09.00 — 12.00 Final presentation

JS – 4.K14

Afternoon13.30 — pasting the wall
finalize Moving Poster / Documentation A4
Artivive App (fakultative)
13:00 — Programming basic with LF

Typo & Icons

13.00 — 17.00

Independent Study

Typo & Icons

13.00 — 17.00

Documentation

RMP: Rebecca Morganti-Pfaffhauser, JS: Jürgen Späth, LF: Luke Franzke