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BA Thesis Concept Seminar 2022

BA concept seminar structure:

Lecturers:

Dr. Joëlle Bitton
Prof. Jürgen Späth

 Mag. Dipl. Des. Nicole Foelsterl

Office hours by appointment

(1) Overview and Objectives

Students will develop a conceptual and practical exploration for their final BA thesis and present the experience they aim to create in the form of a 3-page project description, a prototype/mock-up showing the core aspects of the interactive experience they are aiming to create and a video showcasing the prototype in use. A blog documenting the 2-weeks progress is recommended.

The concept seminar addresses notions in preparation for their final thesis work:

- what does it mean to make a statement and a contribution to the field of interaction design?

- how to identify the design, social and experiential opportunities within the topic of interest?

- how to define a space of potential design explorations?

- how to narrow down the topic following own personal positioning, approach and interests?

- how to present the desired embodied experience that the BA thesis should engender? 

(2) Course Outline

The 2 weeks are divided into two parts: an investigative week with quick exercises and iterations, and a second week where students can advance their prototype, engage in field or test study and summarise their BA idea and related experience in a video.

See below for a detailed calendar.

(3) Expectations and Grading

Grades will be based on class participation and final works. 
Contributing to constructive group feedback is an essential aspect of class participation. 
Regular attendance of 80% is required. Two or more unexcused absences will affect the final grade. Arriving late on more than one occasion will also affect the grade.

Storytelling (video) 30% 

Mock up  20%

Project Description 30% 

Exercises & Class participation 20% 

Any assignment that remains unfulfilled receives a failing grade.  

(5) Deliverables

The experience you want to create should be presented in a video format. 

The mock up is the manifestation of your ideas into a service, a product, a method, a user's experience, etc.

This 3-page text should answer the following questions :

The essay expands the thesis disposition with observations and conclusions drawn from the two weeks BA concept seminar. 
You may use a diversity of sources and bibliography (classified by genre: book, book chapter, journal article, conference article, academic thesis, newspaper article, web article, etc). 


Storytelling and Mockup to be presented on 21.1.
Final Deliverables to be uploaded on the server by Monday 24.1 at 9.00.
Choice of mentor teams to be sent to Marcial via email by Monday 17.1.22, 17:00.

Calendar

See description of exercises below

Week 1Monday 10.1Tuesday 11.1Wednesday 12.1Thursday 13.1Friday 14.1 
Morning
9.00 - 12.00
(unless otherwise noted)

Brief Introduction about the module and quick keywords round

Exercise 1: 20 ways of description
(jb, js)

Develop further topic area

Exercise 3: Design Area
(jb, js)



Input - storytelling
(nf)


Develop further design area

Afternoon
13.00 - 17.00

Exercise 2: Topic Area
(jb, js)

Mentoring on request (js)

15.00 Quick round design area
(js, jb)

Develop further design area 


Exercise 4: 10 ways of manifestation 
(jb)



Week 2Monday 17.1Tuesday 18.1Wednesday 19.1Thursday 20.1Friday 21.1
Morning
9.00 - 12.00

Field /
Practice Study 



Mentoring storytelling
(jb, js, nf)

Field / Practice Study 


Mentoring on request (js)


Final Presentations:
video & mock-up
(jb, js)

Afternoon
13.00 - 17.00

Mentoring on request (jb)


Field / Practice Study


Exercises

Exercise 1: 20 ways of description

Write down and/or sketch out twenty ways to define your topics on post its and later sort them into categories we found fitting. Define two or three most important statements.

Exercise 2: Topic Area

Define the all the qualities, parameters and values that are important for the topic and your ambition as a designer. Find the most relevant existing projects that match your criteria (it could be a particular aspect of a project). Use sketches, photos or collages to present projects on your topic area. 

Exercise 3: Design Area

Identify the two or three most important dimensions of your topic area. This will be your design area. Sketch quickly 50 ideas to populate your design area. Place them on your design area in relation to criteria and parameters (sketches, photos or collages).

Exercise 4: 10 ways of manifestation

Select 10 ways of executing your ideas and exhibiting them.

Journals