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BA Thesis Concept Seminar 2024

BA concept seminar structure:

Lecturers:

Dr. Joëlle Bitton
Prof. Jürgen Späth

 Mag. Dipl. Des. Nicole Foelsterl

Office hours by appointment

(1) Overview and Objectives

The BA concept seminar is considered as a way to quickly prototype and showcase the thesis project in a video narrative. Students will develop a conceptual and practical exploration for their final BA thesis and present the experience they aim to create in the form of a 3-page project description, a prototype/mock-up showing the core aspects of the interactive experience they are aiming to create and a video showcasing the prototype in use. A blog documenting the 2-weeks progress is recommended.

The concept seminar addresses notions in preparation for their final thesis work:

- what does it mean to make a statement and a contribution to the field of interaction design?

- how to identify the design, social and experiential opportunities within the topic of interest?

- how to define a space of potential design explorations?

- how to narrow down the topic following own personal positioning, approach and interests?

- how to present the desired embodied experience that the BA thesis should engender? 

(2) Course Outline

The 2 weeks are divided into two parts: an investigative week with quick exercises, iterations, field studies and achieving a first initial prototype and a second week where they continue the process and summarise their BA idea and related experience in a video.

See below for a detailed calendar.

(3) Expectations and Grading

Grades will be based on class participation and final works. 
Contributing to constructive group feedback is an essential aspect of class participation. 
Regular attendance of 80% is required. Two or more unexcused absences will affect the final grade. Arriving late on more than one occasion will also affect the grade.

Storytelling (video) 30% 

Mock up  30%

Project Description 20% 

Exercises & Class participation 20% 

Any assignment that remains unfulfilled receives a failing grade.  

(5) Deliverables

The experience you want to create should be presented in a video format with a narrative, showcasing prototype and user's journey (go into the field if needed for your project).

The mock up or prototype is the manifestation of your ideas into a service, a product, a method, a user's experience, etc - use basic or advanced materials to showcase your ideas in the shape of a rapid prototype (go into the field if needed for your project). It should be "functional" so we can experience it when exhibited.

This 2-3-page text should answer the following questions - since December how did it evolve?

The essay expands the thesis disposition with observations and conclusions drawn from the two weeks BA concept seminar. 
You may use a diversity of sources and bibliography (classified by genre: book, book chapter, journal article, conference article, academic thesis, newspaper article, web article, etc). 


Mockup to be presented on 12.1. 
Choice of mentor teams to be sent to Johannes via email by Monday 15.1.24, 17:00.
Storytelling to be presented on 19.1.
Final Deliverables to be uploaded on the server by Monday 22.1 at 9:00.

Calendar

See description of exercises below

Week 1Monday 8.1Tuesday 9.1Wednesday 10.1Thursday 11.1Friday 12.1 
Morning
9.00 - 12.00
(unless otherwise noted)

Brief Introduction about the module and quick keywords round

Exercise 1: 20 ways of description
(jb, js)

Exercise 3: Design Area
(jb, js)

Input/workshop - storytelling
(nf)



Mentoring (js)
Sign up by emails


Exercise 4: Develop 2-3 "How might we" - Questions

Develop prototype
/Field Study

Afternoon
13.00 - 17.00

Exercise 2: Topic Area
(jb, js)

13.00 Quick round design area
(js, jb)

Develop prototype
/Field Study



Develop prototype
/Field Study


14.30
Presentations 1:
Demo of Prototypes/Mock-ups 
(set up all demoes in the room in advance for a group tour)

(jb, js)


Week 2Monday 15.1Tuesday 16.1Wednesday 17.1Thursday 18.1Friday 19.1
Morning
9.00 - 12.00

Develop narrative
/Field Study



Mentoring storytelling
(jb, js, nf)

Develop narrative
/Field Study


Develop narrative

/Field Study


Presentations 2:
Video storytelling
(jb, js, nf & other mentors)


Afternoon
13.00 - 17.00

send choice of mentoring team by 17:00

Mentoring on request (js)
Sign up by emails


Develop narrative
/Field Study

Mentoring on request (jb)
Sign up by emails


Develop narrative
/Field Study


Work on final assignments

Exercises

Exercise 1: 20 ways of description

Write down and/or sketch out twenty ways to define your thesis project on post its and later sort them into categories. Define two or three most important statements.

Exercise 2: 

Define the all the qualities, parameters and values that are important for the thesis and your ambition as a designer. Find the most relevant existing projects that match your criteria (it could be a particular aspect of a project). Use sketches, photos or collages to present projects on your wall. 

Exercise 3: 50 Sketches of design

Identify the two or three most important dimensions of your topic area. This will be your design area. Sketch quickly 50 ideas to populate your design area. Place them on your design area in relation to criteria and parameters (sketches, photos or collages).
Also think of how you want to execute your ideas and exhibit them.

Exercise 4: Develop 2-3 "How might we" - Questions

Develop two to three "How might we" - Questions!