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BA Thesis Concept Seminar 2025

BA concept seminar structure:

Lecturers:

Dr. Joëlle Bitton
Prof. Jürgen Späth

 Mag. Dipl. Des. Nicole Foelsterl

Office hours by appointment

(1) Overview and Objectives

The BA concept seminar is considered as a way to quickly prototype and showcase the thesis project in a video narrative. Students will develop a conceptual and practical exploration for their final BA thesis and present the experience they aim to create in the form of a 3-page project description, a prototype/mock-up showing the core aspects of the interactive experience they are aiming to create and a video showcasing the prototype in use. A blog documenting the 2-weeks progress is recommended.

The concept seminar addresses notions in preparation for their final thesis work:

- what does it mean to make a statement and a contribution to the field of interaction design?

- how to identify the design, social and experiential opportunities within the topic of interest?

- how to define a space of potential design explorations?

- how to narrow down the topic following own personal positioning, approach and interests?

- how to present the desired embodied experience that the BA thesis should engender? 

(2) Course Outline

The 2 weeks are divided into two parts: an investigative week with quick exercises, iterations, field studies and achieving a first initial prototype and a second week where they continue the process and summarise their BA idea and related experience in a video.

See below for a detailed calendar.

(3) Expectations and Grading

Grades will be based on class participation and final works. 
Contributing to constructive group feedback is an essential aspect of class participation. 
Regular attendance of 80% is required. Two or more unexcused absences will affect the final grade. Arriving late on more than one occasion will also affect the grade.

Storytelling (video) 30% 

Mock up  30%

Project Description 20% 

Exercises & Class participation 20% 

Any assignment that remains unfulfilled receives a failing grade.  

(5) Deliverables

The experience you want to create should be presented in a video format with a narrative, showcasing prototype and user's journey (go into the field if needed for your project).

The mock up or prototype is the manifestation of your ideas into a service, a product, a method, a user's experience, etc - use basic or advanced materials to showcase your ideas in the shape of a rapid prototype (go into the field if needed for your project). It should be "functional" so we can experience it when exhibited.

This 2-3-page text should answer the following questions - since December how did it evolve?

The essay expands the thesis disposition with observations and conclusions drawn from the two weeks BA concept seminar. 
You may use a diversity of sources and bibliography (classified by genre: book, book chapter, journal article, conference article, academic thesis, newspaper article, web article, etc). 


Mockup to be presented on 10.1. 
Choice of mentor teams to be sent to Johannes via email by Monday 13.1, 17:00.
Storytelling to be presented on 17.1.
Final Deliverables to be uploaded on the server by Monday 20.1 at 9:00.

Calendar

See description of exercises below

Week 1Monday 6.1Tuesday 7.1Wednesday 8.1Thursday 9.1Friday 10.1 
Morning
9.00 - 12.30
(unless otherwise noted)

9.00 Brief Introduction about the module and quick keywords round

9.45 Exercise 1: 20 ways of description in 20 minutes

10.15 Start Exercise 2: Topic Mapping

11.00-12.30 Present Exercise 1+2: 
(jb, js)


9.00 Quick Overview: observations


10.00 Exercise 4:
50 sketches of Design in 50 minutes


11.00-12.30 First round "design exploration area"
(js, jb)

Develop prototype
/Field Study












Put concepts, sketches, mock-ups on Miro board by 18.00

Mentoring (js)
Sign up by emails


Exercise 5: Develop 2-3 "How might we" - Questions

Develop prototype
/Field Study

Afternoon
13.30 - 17.00

Exercise 3: field study/observations/interviews - put notes on Miro board by 18.00

Continue exercise 4

+ start developing prototype

- put notes on Miro board by 18.00

Develop prototype
/Field Study




13.00
Presentations 1:
Demo of Prototypes/Mock-ups 
(set up all demoes in the room in advance for a group tour)

(jb, js)


Week 2Monday 13.1Tuesday 14.1Wednesday 15.1Thursday 16.1Friday 17.1
Morning
9.00 - 12.00

Input/workshop - storytelling
(nf)






send choice of mentoring team by 17:00

Develop narrative
/Field Study

Develop narrative
/Field Study


Mentoring on request (jb)
Sign up by emails


Develop narrative
/Field Study

Presentations 2:
Video storytelling
(jb, js, nf & other mentors)


Afternoon
13.00 - 17.00
Mentoring storytelling (on Zoom)
(jb, js, nf)

Mentoring on request (js)
Sign up by emails


Develop narrative
/Field Study

Develop narrative
/Field Study


Work on final assignments

Exercises

Exercise 1: 20 ways of description

Write down and/or sketch out twenty ways to define your thesis project on post its and later sort them into categories. Define two or three most important statements.

Exercise 2: Topic mapping

Define the all the qualities, parameters and values that are important for your thesis and your ambition as a designer. Find the most relevant existing projects that match your criteria (it could be a particular aspect of a project). Use sketches, photos or collages to present projects on your wall. This mapping will continue & evolve throughout the seminar.

Exercise 3: Observation / Field inquiry

Find out through a quick observation and field inquiry some elements that could inspire the directions you take. *It could also be in the form of bodystorming, auto-ethnography, role playing... Post photos & findings on Miro Board.

Exercise 4: Design Exploration Area (50 Sketches of design)

Identify the two or three most important dimensions of your topic mapping. This will be your "design exploration area": showcase what aspects you consider relevant to explore further and how you consider applying your criteria to your design process & outcome. How do you envisage to go from abstract ideas/wishes to actual outcomes: in terms of opportunities, executing concepts, exhibition, findings....? Sketch quickly 50 ideas to populate your design area. Place them on your design area in relation to criteria and parameters (sketches, photos or collages).

Exercise 5: Develop 2-3 "How might we" - Questions

Develop two to three "How might we" - Questions!