BA concept seminar structure:
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Grades will be based on class participation and final works.
Contributing to constructive group feedback is an essential aspect of class participation.
Regular attendance of 80% is required. Two or more unexcused absences will affect the final grade. Arriving late on more than one occasion will also affect the grade.
Video-Storytelling (video) 30%
Mock up 30%
Project Description 20%
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Any assignment that remains unfulfilled receives a failing grade.
(5) Deliverables
- Exercises 1-6
- Video - Storytelling
Your objective and the experience you want to create should be presented in a video format with a narrative - think of it as a way to communicate to others your concept and as a way to test if your concept comes across.
- Prototype/Mock-up
The mock up or prototype is the manifestation of your ideas into a service, a product, a method, a user's experience, etc - use basic or advanced materials to showcase your ideas in the shape of a rapid prototype (go into the field if needed for your project). It should be "functional" so we can experience it when exhibited.
- Project Description Update & Related Works
This A 2-3-page text should answer the following questions - since your last disposition how did it evolve?
- what is the context, topic, problem?
- who are the audience / participants?
- who will be impacted by your design (which people/animals/plants, which locations, which systems&infrastructures, which ecologies)?
- what do you want to create and how it should work?
- what values and potential do you want to address / generate?
- what are the other projects in this field? what gap are you filling?
The essay expands the thesis disposition with observations and conclusions drawn from the two weeks BA concept seminar.
You may use a diversity of sources and bibliography (classified by genre: book, book chapter, journal article, conference article, academic thesis, newspaper article, web article, etc).
In addition, add your up-to-date mapping of related works.
Mockup to be presented on 4.12.
Choice of mentor teams to be sent to Duy via email by Monday 8.12, 17:00.
Storytelling to be presented on 11.12
Final Deliverables to be uploaded on the server by Monday 15.12 at 9:00.
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| Week 1 | Monday 1.12 | Tuesday 2.12 | Wednesday 3.12 | Thursday 4.12 | Friday 5.12 |
|---|---|---|---|---|---|
| Morning 9.00 - 12.30 (unless otherwise noted) | 9.00 Brief Introduction about the module and quick keywords round 9.30 Exercise 1: 20 ways of description in 20 minutes 10.00 Start Exercise 2: Topic Mapping (Lotus Blossom method) 11.10-12.00: Exercise 3: Ideation Speed dating / table sketching 12.00 Quick round - 2 highlights | 9.00 10.00 Exercise 5:
| 9.00 Mentoring (js) Prepare in advance exercise 6: Develop 2-3 "How might we" - Questions
| Develop prototype | Prepare next assignments |
| Afternoon 13.30 - 17.00 | Exercise 4: field study/observations/interviews - put notes on Miro board by 18.00 | Continue exercise 2, 4.. Develop prototype - put notes on Miro board by 18.00 | Develop prototype
| 14.00 (jb, js) | Minor |
| Week 2 | Monday 8.12 | Tuesday 9.12 | Wednesday 10.12 | Thursday 11.12 | Friday 12.12 |
| Morning 9.00 - 12.00 | Input/workshop - storytelling send choice of mentoring team by 17:00 | Mentoring storytelling - Prepare storyboard (on Zoom) | Mentoring on request (jb) | 11.00 Presentations 2: Develop narrative | Work on final assignments |
| Afternoon 13.00 - 17.00 | Develop narrative /Field Study | Mentoring on request (js) Develop narrative | Continued Presentations 2: | Minor |
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Exercise 2: Topic mapping - Lotus Blossom method + moodboard/benchmark
Define a central idea and design a matrix of 3x3 around it to expand related themes & elements - make a new matrix for each of the 8 additions.
In addition, list all the qualities that make your approach unique, the parameters you commit to and the values your project conveys that are important for your thesis and your ambition as a designer.
Find the most relevant existing projects that match your criteria (it could be a particular aspect of a project). Use sketches, photos or collages to present projects on your wall. This mapping will continue & evolve throughout the seminar.
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Based on findings from previous exercises, make a data visualisation of the essentials of your thesis project: include stakeholders, contradictions, assumptions, skills, actionable moments, creative & unique 'selling points', etc... Use all the tools of a data vis: graphics, colours, structure of info, diagrams, etc..
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