Over the course of a six-week module, students will develop a multi-touchpoint service concept for food shopping in the future.
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- Tue 30th of April 2019: Project briefing
- Fri 10th of May 2019: Presentation of service ideation
- Fri 24th of May 2019: Prototype demo with representatives of collaboration partner
- Thu 6th of June 2019: Final presentation with representatives of the collaboration partner
- Fri 7th of June 2019: Deliverables on filer server
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Design Brief
Starting position
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- Tue 4th of June 09.00 – 09.30: Kickoff Week 6
- Wed 5th of June 09.00 – 12.00: Presentation dry run
- Thu 6th of June 09.00 – 12.00: Final presentation with representatives of the collaboration partner
- Thu 6th of June 13.00 –14.00: Debriefing
- Fri 7th of June, 17.00: upload of all deliverables on the filer server
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Deliverables at Final Presentation
- Final Presentation (PDF & Keynote/PPT/etc)
- Service Video Animation (90 - 120 sec)
- Written Summarized service concept handout complemented with visual explanations as an approximate 2-5 page PDF document
- Service Video (90 - 180 sec)
- UVP (unique value proposition), testable prototype, business/pricing model, market positioning,
- Well-founded argumentation, Action Plan & Recommendations
- Service Documentation
- Food consumption visualization (PDF)