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Over the course of a six-week module, students will develop a multi-touchpoint service concept for food shopping in the future. 

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  • Tue 30th of April 2019: Project briefing
  • Fri 10th of May 2019: Presentation of service ideation
  • Fri 24th of May 2019: Prototype demo with representatives of collaboration partner
  • Thu 6th of June 2019: Final presentation with representatives of the collaboration partner
  • Fri 7th of June 2019: Deliverables on filer server

All dates / import as ical


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Design Brief

Starting position

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View file
name190514_SD-Kickoff Prototyping Week3.pdf
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View file
name190514_SD-Outcome Service Ideation.pdf
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View file
name190521_SD-Kickoff Prototyping_2_Week4.pdf
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Deliverables

Aim of the prototyping phase is to specify the look & feel of aspects of our service - resulting in prototypes that don't just illustrate aspects of our service but enable to experience our service and make our ideas testable.

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  • Tue 4th of June 09.00 – 09.30: Kickoff Week 6
  • Wed 5th of June 09.00 – 12.00: Presentation dry run
  • Thu 6th of June 09.00 – 12.00: Final presentation with representatives of the collaboration partner
  • Thu 6th of June 13.00 –14.00: Debriefing
  • Fri 7th of June, 17.00: upload of all deliverables on the filer server

Downloads & Links


Deliverables at Final Presentation

  • Final Presentation (PDF & Keynote/PPT/etc)Written
  • Service Video Animation (90 - 120 sec)
  • Summarized service concept handout complemented with visual explanations as an approximate 2-5 page PDF document 
  • Service Video (90 - 180 sec)
  • UVP (unique value proposition), testable prototype, business/pricing model, market positioning,
  • Well-founded argumentation, Action Plan & Recommendations
  • Service Documentation
  • Food consumption visualization (PDF)