The maximum effect of a poster is a striking verbal and visual reduction to the essentials. "Like something unexpected and surprising, as a kind of optical incident ..." ... "The poster must enter the emotional sphere ... like a burglar through the window, with a crowbar in his hand ..." A.M. Cassandre

Slimy pit tea – its playtime!
An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, typically using all the original letters exactly once. For example, the word anagram can be rearranged into nag a ram, or the word binary into brainy. The original word or phrase is known as the subject of the anagram. Any word or phrase that exactly reproduces the letters in another order is an anagram. Someone who creates anagrams may be called an "anagrammatist", and the goal of a serious or skilled anagrammatist is to produce anagrams that reflect or comment on their subject. Wikipedia

By chance, we select only one term from a dictionary. This term we supplement with two other self-selected words, generate anagrams and find the right juxtaposition. By rearranging the basic design elements (e.g., word, point, line, from,), the context changes and we provoke new products, new moving posters. The play with the coincidence and the process generates new compositions during our work. We work analog and digital.

Material to bring to the Kick-Off
dictionary, laptop, scissors, cutter, metal ruler, pencil, Edding fat to narrow, thin, thick brush, thin brush ,USB stick, cutting pad, research material, adhesive tapes, line, Duct tape, thread, adhesive tapes, glue: Rubber Cement, sample papers,  magazines / notebooks, newspapers, stencils, Letraset, stickers, colored pencils, pastel pencils, pair of compasses, triangle ruler, cardboard, rubber, Bostich, Post-it ..

Expected Products
A  — 7 x Poster A3, 3 x A1,
XL (1260mmx 891mm) or
XXL (2100mm x 1485mm) optional
optional: AR (artivive app)
color: Black & white

B — Moving Walls programmed with processing

C — Documentation Format: PDF A4

Fonts for use as a base:
Helvetica, Favorit oder Swiss
GT Super, Century Schoolbook MT

Working form
The poster can be designed and programmed in a team (max 2 persons).
The exercises does each student individually.

Learning goals

Learning goals:

— playful learning
— learning by doing
— with simple methods and technics producing
     a variety of material
     only with letters in different fonts
— get to know and understand basic rules in composition

— capture the influence of word and image
— work processively and in the format
— talk about your own work
— work alone and in team
— learning from each other

Criterion of the evaluation
— motivation
— variety / combinations
— expressiveness and formal aesthetics
— Presentations
— interaction Anagram/Design/movingposter
— expressiveness and formal aesthetics
— message

Graphic Design Lab (LF / RMP)
09.30 Kick-Off @ Nieves
Köchlistrasse 5
11.30 Material Lab RMP 4.K15
— Anagramm it / two words same letters

Graphic Design Lab (RMP) 4.K15
09.00 How to work in to the format
10.00 Illustrator crash course
(— warm up /  Idea sketch)
 — Material-Lab 1 / A11

Graphic Design Lab (RMP) 4.K15
09.00 presentations Blowups Plenum
— fixing Anagramm 
— idea Anagramm combined with processing skills

13:00 — Programming basic with (LF)

Graphic Design Lab  
Independent study
— Material-Lab 2 / Blowup

Graphic Design Lab (Benjamin / LF / RMP) 4K15
08:30–11:30 — Presentation (Design)
— state pf project
— favourite A3's

Graphic Design Lab (RMP)
08:30–11:30 — Mentoring 
— state pf project
— favourite A3's

Graphic Design Lab 4K15 (RMP)
09.00 4K15 — short Input Artivive App 
& Indesign (optional) RMP
— Wall planning

Graphic Design Lab  
13.00 — 17.00 Independent study

13:30 — 17:00 (LF)
— Mentorings
— Artivive App (fakultative)
— reacting Poster, Documentation A4

Graphic Design Lab (RMP
09.00  — pasting the wall

Graphic Design Lab
09.30-11:30 — final Presentation
Project Room IAD
Moving Posters LF & RMP

Typo & Icons
09.00 — 12.00 Kick-Off

Typo & Icons
09.00 — 12.00 optional mentoring

Typo & Icons
13.00 — 17.00
Independent Study

13:00 — Programming basic with (LF)

Graphic Design Lab
Documentations
13.00 — 17.00 Independent study

Typo & Icons
13.00 — 17.00 Independent study

Typo & Icons
09.00 — 12.00 Mentoring

Typo & Icons
09.00 — 12.00 short presentations
Mentoring

Typo & Icons
09.00 — 16.00 Independent study

((10:00 Testing and Installation @ Nieves (LF / RMP)))

Typo & Icons
09.00 — 12.00 Final presentation

Typo & Icons
13.00 — 17.00 Independent study

Typo & Icons
13.00 — 17.00 Independent study

17.00 Graphic Design Lab (LF / RMP / BS)
presentations @ Nieves

Graphic Design Lab + Typo & Icons
Documentations

13.00 — 17.00

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