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Rebecca Morganti-Pfaffhauser — Visual Programming: Luke Franzke
FLTR: Tanner Janina, Jennifer Duarte, Chen - Szakacs — 2017
The maximum effect of a poster is a striking verbal and visual reduction to the essentials. "Like something unexpected and surprising, as a kind of optical incident ..." ... "The poster must enter the emotional sphere ... like a burglar through the window, with a crowbar in his hand ..." A.M. Cassandre
Slimy pit tea – its playtime! An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, typically using all the original letters exactly once. For example, the word anagram can be rearranged into nag a ram, or the word binary into brainy.The original word or phrase is known as the subject of the anagram. Any word or phrase that exactly reproduces the letters in another order is an anagram. Someone who creates anagrams may be called an "anagrammatist", and the goal of a serious or skilled anagrammatist is to produce anagrams that reflect or comment on their subject. Wikipedia
By chance, we select only one term from a dictionary. This term we supplement with two other self-selected words, generate anagrams and find the right juxtaposition. By rearranging the basic design elements (e.g., word, point, line, from,), the context changes and we provoke new products, new moving posters. The play with the coincidence and the process generates new compositions during our work. We work analog and digital.
Material to bring to the Kick-Off dictionary, laptop, scissors, cutter, metal ruler, pencil, Edding fat to narrow, too thin, thick brush, thin brush ,USB stick, cutting pad, research material, adhesive tapes, line, Duct tape, thread, adhesive tapes, glue: Rubber Cement, sample papers, magazines / notebooks, newspapers, stencils, Letraset, stickers, colored pencils, pastel pencils, pair of compasses, triangle ruler, cardboard, rubber, Bostich, Postit ..
Expected Products A — 7 x Poster A3, 3 x A1, XL (1260mmx 891mm) or XXL (2100mm x 1485mm) optional optional: AR (artiviveapp) color: Black & white
B — Moving Poster programmed with processing
C — Documentation Format: PDF
Fonts for use as a base:
Working form The poster can be designed and programmed in a team (max 2 persons). The exercises do each student individually.
Learning goals
Learning goals:
— playful learning — learning by doing — with simple methods and technics producing a variety of material only with letters in different fonts — get to know and understand basic rules in composition
— capture the influence of word and image — work processively and in the format — talk about your own work — work alone and in team — learning from each other
Criterion of the evaluation — motivation — variety / combinations — expressiveness and formal aesthetics — Presentations — interaction Anagram/Design/movingposter — expressiveness and formal aesthetics — message
Books — Geschichte des Plakates Histoire de l‘affiche History of the poster, Josef und Shizuko Müller-Brockmann — Generative Gestaltung entwerfen, programmieren, visualisieren, Hartmut Bohnacker, Benedikt Gross, Jul — Postercollection, Lars Müller Publishers (verschiedene Ausgaben) — Tissi & Odermatt, Swiss Posters, Waserverlag Zürich — Tissi & Odermatt, Grafic Design, Waserverlag Zürich — H. Knuchel/J. Nänni «BLUE. YELLOW. RED» colour anagrams 1991, Lars Müller — Typo China mit einem Essay von Eva Lüdi Kong, Museum für Gestaltung Zürich, Plakatsammlung — Posters by members of the Alliance Graphique Internationale (AGI) 1960 - 1985 ed. by Rudolph de Hara — Plakat polski 1970-1978 [introduction: Zdzisław Schubert] — Breaking the rules posters from the turbulent 1980s in Switzerland Plakate der bewegten 1980er Jahre — Armin Hofmann mit einem Essay von Steven Heller, Museum für Gestaltung Zürich, Plakatsammlung — Handmade mit einem Essay von Claude Lichtenstein, Museum für Gestaltung Zürich, Plakatsammlung — Ralph Schraivogel mit einem Essay von Robert Massin, Museum für Gestaltung Zürich, Plakatsammlung — Schwarz und Weiss mit einem Essay von Lars Müller Black and white with an essay by Lars Müller — Visuelle Wahrnehmung = Visual perception, Jürg Nänni, Sulgen, Niggli — Poemotion 3 Takahiro Kurashima, Lars Müller Publishers — Optical Illusions and the visual arts, Ronald G. Carraher, Jacqueline B. Thurston — Das Bild als Schein der Wirklichkeit, Herbert Schober, Ingo Rentschler, Moos Verlag Münschen — See waw, Hans Knuchel, Jürg Nänni, Lars Müller Publishers
syllabus