Over the course of a six-week module, students will develop a multi-touchpoint service concept for shopping in the future.
Period
30th of April – 7th of June 2019
Cooperation Partner
Interstore AG
Lecturers
Students
01 Melanie Abbet, 02 Claudia Buck, 03 Duy Bui, 04 Randy Chen, 05 Jennifer Duarte, 06 Fiona Good, 07 Andrin Gorgi, 08 Edna Hirsbrunner, 09 Marcial Koch, 10 Lilian Lopez, 11 Stefan Lustenberger, 12 Ismael Moeri, 13 Colin Schmid, 14 Michelle Schmid, 15 Dominik Szakacs, 16 Janina Tanner, 17 Mara Weber, 18 Ju Yi
Groups
Team 1: Claudia Buck, Marcial Koch, Melanie Abbet, Lilian Lopez
Team 2: Colin Schmid, Andrin Gorgi, Edna Hirsbrunner, Randy Chen
Team 3: Fiona Good, Janina Tanner, Dominik Szakacs, Ismael Moeri
Team 4: Duy Bui, Jennifer Duarte, Ju Yi
Team 5: Mara Weber, Michelle Schmid, Stefan Lustenberger
Milestones
- Tue 30th of April 2019: Project briefing
- Fri 10th of May 2019: Presentation of service ideation
- Fri 24th of May 2019: Prototype demo with representatives of collaboration partner
- Thu 6th of June 2019: Final presentation with representatives of the collaboration partner
- Fri 7th of June 2019: Deliverables on filer server
All dates / import as ical
The first week we are diving in different aspects of Service Exploration. We strive to deepen our understanding of the topic and identify core design challenges.
Schedule
- Tue 30th of April 09.00 – 12.00: Kickoff Event
- Fri 03rd of May 10.00 – 12.00: Introduction of the Project and Collaboration Partner
Methods
Downloads
Deliverables
- A systematic overview of research results (photos, videos)
- Service Experience Map
Based on the results of the service exploration we develop first service ideas and condense them to a compelling service concept.
Schedule
- Tue 7th of May 09.00 – 09.30: Kickoff Week 2
- Tue 7th of May 13.00 – 17.00: Team Mentoring
- Wed 8th of May 13.00 – 17.00: Atelier Visit by Lecturer
- Fri 10th of May 13.00 – 17.00: Presentation of Service Ideation
Methods
Downloads & Links
Possible Deliverables
- Service Model: systematic visualization of your service flow with a (animated) model documented in form of a photo story or a short film
- Service Performance: enactment of aspects of your Service
- Business Modell Canvas
- Short Video
CW 20/21 – Service Prototyping
After two weeks of service analysis and service conception, we start the first implementation loop. The outcome will be prototypes visualizing aspects of our service and make them testable.
Schedule
- Tue 14th of May 09.00 – 09.30: Kickoff Week 3
- Wed 15th of May 13.00 – 16.00: Atelier Visit by Lecturer
- Fri 17th 10.00 – 12.00: Team Mentoring
- Fri 17th 15.00 – 17.00: Team Mentoring
- Fri 24th 09.00 – 12.00: Prototype Demo with Representatives of Collaboration Partner
- Fri 24th 13.00 – 16.00: Team Mentoring
Methods
Downloads & Links
Deliverables
Aim of the prototyping phase is to specify the look & feel of aspects of our service - resulting in prototypes that don't just illustrate aspects of our service but enable to experience our service and make our ideas testable.
- Implementation of aspects of our service
- Presentation and demo of our prototypes – 30min per team (15min presentation plus 15min discussion)
CW 22 – Service Enactment
This phase is to test your previously developed service prototypes and use the gained insights to improve your service concept. This week should also be used to start with the production of your service video, as the following week is rather short.
Schedule
- Tue 28th of May 09.00 – 09.30: Kickoff Week 5
- Wed 29th of May 13.00 – 16.00: Team Mentoring
Methods
Downloads & Links
Deliverables for Team Mentoring
- Results of user testing and implications to your service concept
- Plan of action - next steps to take
CW 23 – Service Communication
The final week is to prepare all deliverables and the final presentation.
Schedule
- Tue 4th of June 09.00 – 09.30: Kickoff Week 6
- Wed 5th of June 09.00 – 12.00: Presentation dry run
- Thu 6th of June 09.00 – 12.00: Final presentation with representatives of the collaboration partner
- Thu 6th of June 13.00 –14.00: Debriefing
- Fri 7th of June, 17.00: upload of all deliverables on the filer server
Downloads & Links
Deliverables at Final Presentation
- Final Presentation (PDF & Keynote/PPT/etc)
- Written service concept complemented with visual explanations as an approximate 5 page PDF document
- Service Video (90 - 180 sec)
- UVP (unique value proposition), testable prototype, business/pricing model, market positioning,
- Action Plan & Recommendations
- Service Documentation